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The rise of the manicured man.

The growing phenomenon of the metro sexual has seen men develop into spruced and pruned beings and increasingly males are giving women a run for their money when it comes to the various beauty and health treatments they indulge themselves in.

So it is no surprise that, as well as getting fitter, eating healthier and enjoying the odd face mask and manicure here and there, today’s men are also booking themselves into our laser hair removal clinic in Leeds to get rid of unsightly fuzz.

Whereas once studs of yesteryear would wear their chest hair with pride, the modern man is shying away from all body and facial hair altogether, giving today’s women and men a cleanly-shaven and smooth sleeping partner.

It was estimated that in the United States last year, laser hair removal was among the top minimally-invasive procedures undertaken by appearance-aware men, along with chemical peels and Botox. In Australia about 15 per cent of the cosmetic enhancement appointments were taken by males.

And according to Channel 4’s new programme How Not to Get Old, the skincare industry for male products equates to £25 million a year.

The jury is still out on whether today’s female population would prefer to have their men pampered and perfect, however studies have suggested that women are finding more ‘feminine’ looking members of the opposite sex more attractive than the more rugged looking of men in the Seventies and Eighties (New Romantics not included).

There is one thing for sure though – any man who books himself into a laser hair removal clinic to rid hair from their back or earlobes is a winner in anyone’s book.